jason@jason-creative.com
(917) 589–2520

Brand Identity and Interiors
This collegiate apparel company, with a presence in over 2,500 colleges and universities, had a clear objective: make their brand badass. I devised a brand strategy which merged their vintage Ivy League aesthetic with an edgier moody look, and guided this to every part of their business. Store builds have included covetable and site–specific pieces, such as "selfie chairs" upholstered using embroidered sweatshirts, a kinetic mobile sculpture made with wooden sculling oars, and a vintage baseball–inspired chandelier.